Rethinking Revenue Series: PIA Case Study, Rethinking Your Membership Plan
Time & Location
About the Event
Join a membership director and membership strategy consultant as we take you through our journey to increase membership for the National Association of Professional Insurance Agents (PIA). We’ll discuss how we approached membership recruitment, onboarding, engagement, retention, and renewal – the full membership lifecycle – to increase membership.
But what happens when that membership plan becomes reality?
In this session, you’ll learn:
- How we created a membership plan for PIA and what we thought was going to happen
- What really happened when PIA began implementing this membership campaign
- What PIA learned and how we’ve pivoted as a result
- The results we achieved to increase memberships
Dana and Elizabeth will lead this timely discussion that’ll walk you through their journey together to increase membership for the National Association of Professional Insurance Agents.
Dana Anaman, CAE, is the Senior Director of Membership & Affiliate Services at the National Association of Professional Insurance Agents. She has worked in the association sector for over ten years focused on membership, community management and marketing. Her passion is helping members understand the value of their association.
Elizabeth Weaver Engel, CAE, is Chief Strategist at Spark Consulting. For more than twenty years, she has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what it is all about.
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